Building on the award-winning formula of our original It’s a 10 Miracle Shampoo – our new It’s a 10 Miracle Shampoo with Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates, sodium chloride and parabens, this shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.
Work a quarter sized amount through hair section by section, beginning with scalp and working more gently and slowly near ends. Use flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. Follow with any It’s a 10 Miracle Conditioner or Leave-In Treatment.